The recent announcement of Instagram’s acqui-hire by Facebook, and the promises made by Kevin Systrom (the co-Founder of Instagram) that , “The Instagram app will still be the same one you know and love” has me pondering whether or not an acquired company can ever make such a claim, and be truthful at the same time.
Sometimes the acquisition of a startup can be alot like courtship used to be in some cultures (and still is in others, I am told). Thr process often goes like this:
With little fanfare we launched TeddyPass a couple of days ago. Initial promotions included a Facebook page, which already has about 300 likes, several promoted Tweets on Twitter, a movie-trailer style video on Youtube, and some social bookmarking stuff.
We also just got back some voice-over work for a radio commercial that we will be running on several web-radio shows in the next couple of weeks to help get the word out.
We also have the first few paying subscribers onboard, which is a big plus. Hopefully they love it and tell friends and family.
We also got… Continue reading